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John Neeson
John Neeson is the co-founder and current managing director of global B2B research and advisory firm SiriusDecisions.〔(【引用サイトリンク】publisher=''Bloomberg Businessweek'' )〕
He previously worked as a senior executive at information technology research firm Gartner, where he is responsible for helping to develop the concept of enterprise resource planning.〔(【引用サイトリンク】publisher=''Bulldog Solutions'' )〕 In 1998, Neeson launched ExecutiveEdge magazine, a publication sponsored by Forbes and Gartner.〔(【引用サイトリンク】publisher=''Mediaweek'' )〕〔(【引用サイトリンク】publisher=''Holtermann Design LLC'' )〕
As SiriusDecisions managing director since 2001, along with Richard Eldh, Neeson has been responsible for developing the "Demand Waterfall" marketing operations model, which is widely used by B2B companies to describe and measure their lead-to-revenue funnel.〔(【引用サイトリンク】publisher=''B2B Marketing Directions'' )〕 He regularly comments on marketing industry topics, including marketing technology〔(【引用サイトリンク】publisher=''Slideshare'' )〕〔(【引用サイトリンク】publisher=''BtoB Magazine'' )〕 and geographical marketing.〔(【引用サイトリンク】publisher=''MarketOne'' )〕
Neeson received a Bachelor of Arts in Economics from Ithaca College.
==References==
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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